Instead of racing across multiple destinations, more travellers are choosing to go deeper into a single city they already know — a trend dubbed "capitalmaxxing."
Depth over breadth
The approach favours richer, more immersive experiences in one place over a packed multi-stop itinerary. GetYourGuide data shows a 35% year-over-year rise in UK travellers searching for London experiences and a 17% increase in French travellers booking activities in Paris.
A measured mood
The trend fits a broader, more thoughtful approach to travel in 2026, with visitors trimming hassle and cost while seeking deeper connection to a destination.
Source: GetYourGuide.