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Matcha and yuzu drive a surge in Japanese flavours

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Japanese ingredients are booming, with premium matcha sales growing double digits annually and yuzu's approachable sourness keeping the citrus in demand across menus and drinks.

By Super Admin
June 17, 20261 Minute Read
Matcha and yuzu drive a surge in Japanese flavours

Japanese ingredients are having a moment, reshaping menus and drinks lists with distinctive flavours.

Matcha keeps climbing

Sales of premium matcha have grown by double digits annually, as the vivid green tea spreads from speciality cafés into mainstream food and beverage. Its versatility — from lattes to desserts — has fuelled steady demand.

Yuzu's moment

The yuzu trend maintains momentum, with the citrus fruit's approachable, fragrant sourness making it a favourite for chefs and bartenders seeking a bright, distinctive note. Together, the two ingredients exemplify the growing appetite for Japanese flavours.

Sources: Fine Dining Lovers, Total Food Service.

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