Japanese ingredients are having a moment, reshaping menus and drinks lists with distinctive flavours.
Matcha keeps climbing
Sales of premium matcha have grown by double digits annually, as the vivid green tea spreads from speciality cafés into mainstream food and beverage. Its versatility — from lattes to desserts — has fuelled steady demand.
Yuzu's moment
The yuzu trend maintains momentum, with the citrus fruit's approachable, fragrant sourness making it a favourite for chefs and bartenders seeking a bright, distinctive note. Together, the two ingredients exemplify the growing appetite for Japanese flavours.
Sources: Fine Dining Lovers, Total Food Service.
