Adventurous and climate-conscious travel is on the rise for 2026, with two trends standing out.
Safari fever
Tour operator Friendly Planet Travel reports interest in its Kenyan wildlife safari with a Victoria Falls leg has surged 190.9% year-over-year, with a 63.2% rise in interest for its joint Kenya and Tanzania trip — a sign of strong appetite for bucket-list wildlife experiences.
Chasing cooler climes
"Coolcationing" is drawing travellers to Central Europe, the Nordic countries and southern-hemisphere destinations, as visitors seek to escape summer heat. Together, the trends reflect a more intentional approach to where — and when — to go.
Sources: Friendly Planet Travel, TravelPulse.