What will define summer travel in 2026? Booking platform GetYourGuide points to three big trends shaping how people explore.
Wisdom-led travel
"Gran turismo," or grandma-led tourism, sees travellers seeking experiences guided by elder experts — lifelong locals, traditional craftspeople and multigenerational knowledge-holders — prizing authenticity and wisdom over hype.
Closer and cooler
Travelling closer to home is on the rise, while "dusking" — timing activities for cooler evening hours — helps visitors beat heat and crowds. Together, the trends point to a more thoughtful, comfortable approach to summer travel.
Source: GetYourGuide.